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of the leadership manifesto

April 2014 - Steve Satterwhite

How to Daydream Your Way to Success

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“Whatever you do, or dream you can, begin it.

Boldness has genius and power and magic in it.”


You may have heard me tell the story (or watched the YouTube video) about how we lost 60% of our company’s revenue in 90 days back in 2001.

And you may have found it amusing or inspiring when my wife later said, “Get your ass out of bed, get down there and save the company”. You can read more about this in the opening chapter of my book, Above the Line.

It’s true. We did lose the revenue and the company almost went down the tubes and became another one of those 80%-of-all-businesses-fail-in-the-first-five-years statistic. The good news, we landed on the 20% who make it side.

So, how did we recover? The answer may surprise you. Read More

Circling the Airport: What to do when you find yourself faced with difficult decisions.

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“Make a decision. And if that was the wrong one, then make another decision.”


I don’t know about you, but sometimes I just get stuck.

When I look back on my business and personal life, I can think of many times where I needed to make an important decision. But instead of making the decision, I would get stuck.

I would wait. Procrastinate. Weigh my options. Hesitate. Weigh even more options. Look at the situation again and again. Repeat the drill.

I call this mind numbing activity of mine: “Circling the Airport”. Read More

Get your ass out of bed, get down there and save the company!

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I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.

                                                                                     Nelson Mandela


Today, Entelligence celebrates 17 years in business. And, today, I must admit that I’m really proud.

I’m proud of the people who work here. People who pour their hearts and souls into the company. People who run the extra mile. For each other. For our customers. Day after day.

Proud of our amazing team that does so many little things in the background. Little things that you’ll never see or know of. And yet, these are the things that make a really big difference in people’s lives.

I love our people. I love our energy. I love the company we’ve created. And, yes, I’m just goddang proud today.

Truth is, there was a time when I didn’t think we’d make it. We came to the edge of losing it all before we even really got started. Before we found our voice. Before we found our truth.

This video tells that story. But it also tells the story of how, sometimes, the simplest words can make all the difference in the world. Words have energizing power. Power to light us up. To light the way. To inspire. To give hope. And, as in my case, courage to keep going.

As an entrepreneur and leader, I often find myself facing fears, uncertainties, and doubts that consume my thinking. But it’s often those closest to me that have the courage to challenge my thinking, my beliefs, and get me to get my ass out of bed and go make something happen.

Today, as we celebrate 17 years at Entelligence, I couldn’t be more proud of who we are and what we’ve created. And I am grateful for all the people, customers, partners and friends who have swung through our doors over the last 17 years. You made a difference in my life.

And to the Entelligence team, let me just say this: Thank you. I believe in you. I see you. I appreciate you. You’re amazing. Thank you for you. I love you.