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of the leadership manifesto

May 2014 - Steve Satterwhite

When OR Became AND: A Simple Formula For Growing Your Business

Posted by | Above the Line, Customer Service, Entrepreneur, Growing Your Business, Higher Quality, Leadership, Management, Video | No Comments

“No Be-Backs. Ever.”

–Jeff, From Dell

Years ago, I was on a routine sales call with a guy named Jeff from Dell. Jeff was looking for IT service partners to help Dell perform the services their customers needed when they bought Dell server and storage products.

During the sales call, I asked a simple question: “So, Jeff, what keeps you up at night?”

Without a moment of hesitation, he said, “Be-Backs.

What? Read More

How To Fail in Business Without Even Trying

Posted by | Above the Line, Entrepreneur, Leadership, Management, Overcoming Adversity, Video | No Comments

“The world makes way for the man who knows where he is going”

-Ralph Waldo Emerson

It my last video & blog, How to Daydream Your Way to Success, I told the story about how I took daily refuge in this Starbucks across the street from my office after we lost 60% of our business in 90 days.

I sat there every morning, with my pen, notebook, and imagination. Sipping my cappuccino. Pretending I was thriving. But, in reality, I was merely surviving!

Not too long after, as I was packing up my office (we were moving to a new location), I found a book under the pile of papers on the top corner of my desk.

It was The Discipline of Market Leaders by Michael Treacy, Fred Wiersema. A friend gave me that book. It had been sitting on my desk untouched for some time.

As I picked it up, the subtitle caught my eye:

Choose Your Customers, Narrow Your Focus, Dominate Your Market

I laughed out loud! Read More