“No Be-Backs. Ever.”
–Jeff, From Dell
Years ago, I was on a routine sales call with a guy named Jeff from Dell. Jeff was looking for IT service partners to help Dell perform the services their customers needed when they bought Dell server and storage products.
During the sales call, I asked a simple question: “So, Jeff, what keeps you up at night?”
Without a moment of hesitation, he said, “Be-Backs.”
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