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Video Archives - Steve Satterwhite

When OR Became AND: A Simple Formula For Growing Your Business

Posted by | Above the Line, Customer Service, Entrepreneur, Growing Your Business, Higher Quality, Leadership, Management, Video | No Comments

“No Be-Backs. Ever.”

–Jeff, From Dell

Years ago, I was on a routine sales call with a guy named Jeff from Dell. Jeff was looking for IT service partners to help Dell perform the services their customers needed when they bought Dell server and storage products.

During the sales call, I asked a simple question: “So, Jeff, what keeps you up at night?”

Without a moment of hesitation, he said, “Be-Backs.

What? Read More

How To Fail in Business Without Even Trying

Posted by | Above the Line, Entrepreneur, Leadership, Management, Overcoming Adversity, Video | No Comments

“The world makes way for the man who knows where he is going”

-Ralph Waldo Emerson

It my last video & blog, How to Daydream Your Way to Success, I told the story about how I took daily refuge in this Starbucks across the street from my office after we lost 60% of our business in 90 days.

I sat there every morning, with my pen, notebook, and imagination. Sipping my cappuccino. Pretending I was thriving. But, in reality, I was merely surviving!

Not too long after, as I was packing up my office (we were moving to a new location), I found a book under the pile of papers on the top corner of my desk.

It was The Discipline of Market Leaders by Michael Treacy, Fred Wiersema. A friend gave me that book. It had been sitting on my desk untouched for some time.

As I picked it up, the subtitle caught my eye:

Choose Your Customers, Narrow Your Focus, Dominate Your Market

I laughed out loud! Read More

How to Daydream Your Way to Success

Posted by | Entrepreneur, Leadership, Management, Overcoming Adversity, Video | No Comments

“Whatever you do, or dream you can, begin it.

Boldness has genius and power and magic in it.”


You may have heard me tell the story (or watched the YouTube video) about how we lost 60% of our company’s revenue in 90 days back in 2001.

And you may have found it amusing or inspiring when my wife later said, “Get your ass out of bed, get down there and save the company”. You can read more about this in the opening chapter of my book, Above the Line.

It’s true. We did lose the revenue and the company almost went down the tubes and became another one of those 80%-of-all-businesses-fail-in-the-first-five-years statistic. The good news, we landed on the 20% who make it side.

So, how did we recover? The answer may surprise you. Read More

Circling the Airport: What to do when you find yourself faced with difficult decisions.

Posted by | Entrepreneur, Leadership, Management, Overcoming Adversity, Video | No Comments

“Make a decision. And if that was the wrong one, then make another decision.”


I don’t know about you, but sometimes I just get stuck.

When I look back on my business and personal life, I can think of many times where I needed to make an important decision. But instead of making the decision, I would get stuck.

I would wait. Procrastinate. Weigh my options. Hesitate. Weigh even more options. Look at the situation again and again. Repeat the drill.

I call this mind numbing activity of mine: “Circling the Airport”. Read More